The 5 % of Sales Navigator features the 5 % of GAICDs who use it use.

Five rows from the 20-row catalog (Communication_002 §27).

1. §27.1

   Advanced Search

   What it is

   50+ filter combinations across role · seniority · function · industry · geography · headcount · funding stage · keyword.

   When it compounds

   When you stop scrolling first-degree connections and start operating from a saved persona definition that survives across cycles.

   What TTPA does on your account

   TTPA writes the filter combos with you on the discovery call, then runs them weekly and routes new matches into your inbound triage queue.

   In plain English: Sales Navigator lets you filter LinkedIn by dozens of details at once — job title, seniority, industry, location, company size, funding stage and more. To achieve extraordinary search results, using SN, your TTPA exploit the "DORK filtering" techniques instead of simple filtering.
   
   We build those filters with you, run them every week, and feed the new matches into your follow-up queue.
   All the search results are saved inside SN.

2. §27.4

   InMail

   What it is

   Pre-paid messages to second- or third-degree connections without a prior introduction; allotment recharges monthly.

   When it compounds

   When the InMail copy reads like the buyer wrote it — calibrated to your tone radar and the prospect's role-specific pain.

   What TTPA does on your account

   TTPA drafts every InMail in your voice; you approve before send. We log open + reply rates per template and prune the bottom quartile each month.

   In plain English: InMails are pre-paid messages you can send to people you are not connected to, and your allowance tops up every month. We write each one in your voice for your approval, track which get opened and replied to, and drop the worst-performing wording each month.

3. §27.7

   Saved Searches

   What it is

   Persistent search definitions that surface new prospects matching the criteria automatically as LinkedIn data updates.

   When it compounds

   When the Saved Search definition ages well — the persona stays stable for 6-12 months, and the alert fires real signals not noise.

   What TTPA does on your account

   TTPA owns 6-12 named Saved Searches per account, each titled by persona, each reviewed monthly to prune drift and re-tune the filter set.

   In plain English: A saved search keeps watching LinkedIn and automatically surfaces new people who match your criteria as the data changes. We maintain 6–12 of these per account, each named after a type of buyer, and review them monthly so they keep finding the right people, not noise.

4. §27.9

   Smart Links

   What it is

   Trackable share links that show which named prospects opened a deck, page-by-page time-on-content, and re-shares.

   When it compounds

   When the deck content is intent-bearing (technical landing page, not generic brochure) and the watch-time data feeds your follow-up sequence.

   What TTPA does on your account

   TTPA builds one Smart Link per follow-up motion, watches the per-prospect dwell time, and writes the re-engage InMail when the prospect re-opens after 24 h.

   In plain English: Smart Links are trackable share links that show you exactly which prospects opened your slide deck, how long they spent on each page, and whether they passed it on. We build one per follow-up, watch who is reading, and write the next message when someone re-opens it a day later.

5. §27.17

   Social Selling Index (SSI)

   What it is

   A LinkedIn-internal score 0-100 across four pillars: brand · people · insights · relationships. Industry-relative benchmarking.

   When it compounds

   When the four pillars move together — brand without people is theatre; people without insights is volume; relationships without brand is decay.

   What TTPA does on your account

   TTPA tracks SSI weekly and reports the four pillars in the Monthly Editorial Review; we surface the lagging pillar and the next-week/month corrective actions.

   In plain English: Your Social Selling Index is a LinkedIn score out of 100 across four areas — brand, people, insights and relationships — measured against others in your industry. We track it weekly, report all four parts in your monthly review, and flag the weakest one with next week’s or month’s fix.

Run the payback against your number.

Sales Navigator without a senior operator is a $99/mo screensaver. Add a TTPA on top and the lift is measurable inside one quarter.