Legal & trust · Glossary
Glossary of abbreviations.
Plain-English definitions of every abbreviation, acronym and initialism used across this site. We never hide meaning behind jargon: if a term appears in our copy, it is defined here.
66 terms · sorted A→Z
All abbreviations
| Abbreviation | Stands for | What it means | Category |
|---|---|---|---|
| AI | Artificial Intelligence | Software that performs tasks normally needing expert judgement. TTPA work is ex C-Suite operated, not AI-automated. | Technology |
| AICD | Australian Institute of Company Directors | The professional body that educates and represents company directors in Australia. | Roles & governance |
| APP | Australian Privacy Principles | The 13 principles in Australia's Privacy Act that govern how personal data must be handled. | Privacy & compliance |
| AUD | Australian Dollar | The currency all TTPA prices are quoted in. | Finance & pricing |
| AUP | Acceptable Use Policy | The rules describing what you may and may not do with the service. | Legal |
| B2B | Business-to-Business | Commerce between companies, rather than selling to individual consumers. | Sales & LinkedIn |
| BYOD | Bring Your Own Device | A policy that lets staff use personal devices for work, which TTPA deliberately does NOT do; we use a Toptronic-owned laptop. | Security |
| C-Grade / C-Suite | Chief-level executives | The most senior executives of a business (CEO, CFO, and peers); 'Ex C-Suite' means a former senior executive. | Roles & governance |
| CEO | Chief Executive Officer | The most senior executive who runs a company. | Roles & governance |
| CFO | Chief Financial Officer | The executive responsible for a company's finances. | Roles & governance |
| Country codes | ISO 3166-1 two-letter codes | Two-letter country abbreviations used across the site, e.g. AU, NZ, UK, US, HK, SG, IE, DE, FR. | General |
| CSV | Comma-Separated Values | A simple spreadsheet-friendly file we use to ship the list of actions taken on your account. | Technology |
| DORK | Advanced search-operator query (a.k.a. "dorking") | An advanced search built from precise operators (exact-phrase quotes, Boolean AND/OR/NOT and field filters) that returns far sharper, more targeted results than simple drop-down filtering; your TTPA operator uses 'DORK filtering' inside Sales Navigator to find the right people faster. | Sales & LinkedIn |
| DPA | Data Processing Addendum | The contract that governs how we process your data under privacy law (sometimes called a Data Processing Agreement). | Privacy & compliance |
| EDR | Endpoint Detection and Response | Security software that continuously watches a device for threats and responds to them. | Security |
| EEA | European Economic Area | The EU member states plus Norway, Iceland and Liechtenstein, relevant to data-transfer rules. | Privacy & compliance |
| ESP | Email Service Provider | The third-party platform used to send transactional and marketing email. | Technology |
| FSM | Finite State Machine | A model where a task is always in exactly one defined state at a time, used to track approval workflows. | Technology |
| GAICD | Graduate of the Australian Institute of Company Directors | A director who has completed the AICD's flagship company-directors course. | Roles & governance |
| GC | General Counsel | A company's most senior in-house lawyer, who signs off legal and security reviews. | Roles & governance |
| GDPR | General Data Protection Regulation | The European Union's comprehensive data-protection law. | Privacy & compliance |
| GPO | Group Policy Object | A Windows administration control used to lock down and standardise managed devices. | Security |
| HaaS | Human as a Service | TTPA's model: a real senior runs your LinkedIn, the ex C-Suite operated counterpart to software-only SaaS. | Service & pricing |
| HKIAC | Hong Kong International Arbitration Centre | The arbitration forum named in our legal agreements for resolving disputes. | Legal |
| HMAC | Hash-based Message Authentication Code | A cryptographic signature that proves a message has not been tampered with; our analytics events are HMAC-signed. | Security |
| HSTS | HTTP Strict Transport Security | A web-security setting that forces browsers to always connect over encrypted HTTPS. | Security |
| HTTP / HTTPS | HyperText Transfer Protocol (Secure) | The protocol browsers use to load web pages; the 'S' means the connection is encrypted. | Technology |
| HTTP/3 | HyperText Transfer Protocol version 3 | The newest, faster and more reliable version of the protocol browsers use to load web pages; our public site is served over it. | Technology |
| ICO | Information Commissioner's Office | The United Kingdom's independent data-protection regulator, which enforces UK GDPR and the Data Protection Act. | Privacy & compliance |
| ICP | Ideal Customer Profile | The description of the type of company and decision-maker you most want to reach, used to filter Sales Navigator results and prioritise outreach. | Sales & LinkedIn |
| InMail | LinkedIn InMail | LinkedIn's paid direct-message feature for reaching people you are not yet connected to. | Sales & LinkedIn |
| IP address | Internet Protocol address | The network address that identifies a device on the internet; TTPA uses dedicated egress, not shared IPs. | Technology |
| ISO | International Organization for Standardization | The body that publishes international standards (e.g. ISO 27001 for information security). | Privacy & compliance |
| JWT | JSON Web Token | A signed token that keeps you securely logged in to your account portal. | Security |
| KPI | Key Performance Indicator | A measurable value that shows how well an objective is being met. | Sales & LinkedIn |
| KV | Key-Value store | A fast distributed data store used by the site's back-end. | Technology |
| KYB | Know Your Business | The checks used to verify a business customer's identity and legitimacy. | Privacy & compliance |
| KYC | Know Your Customer | The checks used to verify an individual customer's identity. | Privacy & compliance |
| NDA | Non-Disclosure Agreement | A confidentiality contract protecting information shared between the parties. | Legal |
| NED | Non-Executive Director | A board member who provides oversight without running day-to-day operations. | Roles & governance |
| NIST | National Institute of Standards and Technology | The US standards body whose cybersecurity framework many controls map to. | Security |
| NVDA | NonVisual Desktop Access | A widely used free screen reader; we test the site with it for accessibility. | Accessibility |
| Portable Document Format | The fixed-layout document format used for invoices and downloadable policies. | Technology | |
| PII | Personally Identifiable Information | Data that can identify a specific person, which must be protected. | Privacy & compliance |
| POUR | Perceivable, Operable, Understandable, Robust | The four guiding principles of the WCAG accessibility standard. | Accessibility |
| R2 | Object storage | The object-storage service where invoice PDFs and event archives are kept. | Technology |
| RFI | Request for Information | A formal procurement enquiry asking a vendor to supply information. | Sales & LinkedIn |
| ROI | Return on Investment | The financial gain from a spend, relative to its cost. | Finance & pricing |
| SaaS | Software as a Service | Software delivered over the internet on subscription, rather than installed and owned. | Technology |
| SCC | Standard Contractual Clauses | EU-approved contract terms that legalise transfers of personal data across borders. | Privacy & compliance |
| SDR | Sales Development Representative | A junior sales rep who sends high-volume outreach, the opposite of a single senior TTPA operator. | Sales & LinkedIn |
| SKU | Stock Keeping Unit | A single, separately-priced item you can order on its own; on this site it means a stand-alone service such as the AUD 300 Account-Recovery add-on, billed apart from the monthly tiers. | Service & pricing |
| SLA | Service Level Agreement | A commitment to a defined standard of service, such as response time. | Legal |
| SN | Sales Navigator | LinkedIn's premium prospecting tool for finding and engaging buyers. | Sales & LinkedIn |
| SOC 2 | Service Organization Control 2 | An independent AICPA audit of a vendor's security controls; 'Type II' tests them over a period, not just once. | Security |
| SOP | Standard Operating Procedure | A documented, repeatable process for carrying out a task consistently. | Sales & LinkedIn |
| SSI | Social Selling Index | LinkedIn's 0–100 score of how effectively you use the platform to find and engage buyers. | Sales & LinkedIn |
| TCO | Total Cost of Ownership | The full all-in cost of something, including hidden and indirect costs, not just the headline price. | Finance & pricing |
| Tier 0–4 | Service tiers | TTPA service levels: Tier 0 is a one-off diagnostic, Tiers 1–3 are ongoing monthly service, and Tier 4 is a custom quote. Tiers are entered in sequence. To move up to Tier 2 a customer must have been on Tier 1 for at least 3 months, and each further step up follows the same minimum-tenure rule. | Service & pricing |
| TLS | Transport Layer Security | The encryption that protects data in transit; it is the 'S' in HTTPS. | Security |
| TOR | The Onion Router | A network that anonymises internet traffic by routing it through multiple encrypted relays. | Technology |
| ToS | Terms of Service | The rules you agree to when using a platform such as LinkedIn or this service. | Legal |
| TSC | Trust Services Criteria | The AICPA control framework that a SOC 2 audit is assessed against. | Security |
| TTPA | Toptronic Trusted Personal Assistant | Our ex C-Suite operated LinkedIn service, and the name of this product, TTPA Discovery. | Service & pricing |
| WCAG | Web Content Accessibility Guidelines | The international standard for making web content accessible; we self-certify to Level AA. | Accessibility |
| XTS | XEX-based tweaked-codebook with ciphertext stealing | The AES disk-encryption mode used to protect data at rest on the operator's laptop. | Security |
Missing a term?
If you spot an abbreviation in our copy that is not defined here, tell us at hello@toptronic.com and we will add it. Related legal & trust pages: