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Comparison · LinkedIn-tier choice

Premium vs Sales-Navigator-class — what the 5% actually use.

LinkedIn Premium suits personal-brand operators. Sales Navigator Core / Advanced / Advanced Plus suits anyone whose job depends on outbound. The 5% who actually use a Sales Navigator seat use it for saved-search depth, lead-list import, and CRM hand-off — and they get there by having a senior TTPA run the weekly cadence. We only offer our services to customers who have a Sales Navigator subscription (If you do not have or want a SN subscription, we will not accept your request for services).

SN catalog Book a 30-min discovery →

Ten-row feature delta — Premium vs Sales Navigator + how TTPA uses it.

Sourced from Comp.Analysys §3.5 + Comm_002 §27 (Sales-Navigator catalogue, 20 features). Subscription prices are LinkedIn list prices as published; verify on linkedin.com for your region.

Feature Premium Sales Navigator How TTPA uses it
Monthly InMail credits 5 50 (rolls forward 90 days) We spend against the saved-search delta + a quality threshold; spend never exceeds yield.
In plain English: InMails are paid direct messages to people you are not connected to. Premium gives you 5 a month; Sales Navigator gives 50 that carry over for 90 days. We only spend them on genuinely good new matches, so none are wasted.
Saved search depth 3 saved searches; basic filters 50 saved searches; advanced filters incl. seniority + function + technology + recent intent Per-partner saved-search sweep (weekly); delta reporting; new entrants surface as 1st-connection invitations same week.
In plain English: A saved search is a stored set of filters that keeps finding new people for you. Premium allows just 3 with basic filters; Sales Navigator allows 50 with much finer filters (seniority, role, technology, recent buying signals). We run yours every week and turn the new names into connection invites.
Lead-list import / list-building Manual one-by-one save Bulk import + list management + CRM sync Quarterly list refresh; bounce-handling routes through Beehiiv suppression + email-verification module before any send.
In plain English: This is how you build and manage lists of prospects. Premium makes you save people one at a time; Sales Navigator lets you import and manage whole lists at once and sync them to your sales database. We refresh your lists each quarter and remove bad email addresses before anything is sent.
Unlocked profile views Limited Unlocked across 1st / 2nd / 3rd degree TTPA does not browse profiles speculatively; sweeps are saved-search-driven only, never speculative.
In plain English: This is whether you can freely see who is in your wider network. Premium is limited; Sales Navigator unlocks it. We do not snoop through profiles at random; we only look at the people your saved searches bring up.
Buyer Intent / Engagement signals Not available Buyer Intent + Engagement Score Our monthly summary surfaces high-intent accounts; high-intent prospects get a tailored 1st-connection invitation.
In plain English: These are LinkedIn signals showing which companies and people are warming up to buy. Only Sales Navigator has them. We flag the warmest ones each month and send them a tailored invitation.
Account hub / Account Map Not available Account Hub + Account Map Includes a per-account map cadence; account-map refresh once per quarter.
In plain English: This is a tool for tracking all the key people inside a company you are targeting. Only Sales Navigator has it. We keep your account maps up to date, refreshing them once a quarter.
CRM integration (HubSpot / SF / Pipedrive) Not available Yes (Salesforce + HubSpot + Dynamics 365 + LinkedIn integrated) We ship an end-of-month CSV; direct CRM hand-off is supported if the buyer has Sales Navigator Advanced + admin access.
In plain English: A CRM is your sales database (such as Salesforce or HubSpot). This connects LinkedIn to it; only Sales Navigator offers it. We always send you a monthly spreadsheet of everything done, and can feed it straight into your CRM if you have the right Sales Navigator plan and admin access.
Subscription price (per seat) USD ~30/mo (Premium Career) / USD ~60/mo (Premium Business) USD ~99/mo (Core) / USD ~149/mo (Advanced) / USD ~169/mo (Advanced Plus) Tier 1 ($1,799.87/mo) requires the buyer to hold a Sales Navigator seat (Core minimum); we run it for you.
In plain English: These are LinkedIn’s own monthly prices: Premium is about USD 30-60, Sales Navigator about USD 99-169 depending on the plan. Our Tier 1 ($1,799.87/mo) is separate and requires you to already hold at least a Sales Navigator Core seat; we then run it for you.
Search alerts Manual Email + in-app + smart-link alerts TTPA monitors alerts daily during the cadence; only sends invitations when the new-entrant fits the buyer's saved-search shape.
In plain English: These tell you when new people match your searches. Premium makes you check by hand; Sales Navigator sends email and in-app alerts. We watch your alerts every day and only reach out when a new person genuinely fits your target.
TeamLink (warm intro discovery) Not available Yes (Advanced Plus only) We leverage TeamLink at the buyer's firm-portfolio level; warm-intro suggestions feed into the per-partner queue.
In plain English: TeamLink shows when someone in your wider firm already knows a prospect, so you can ask for a warm introduction. Only the top Sales Navigator plan has it. We use it across your firm to find warm-intro routes and feed them into each partner’s queue.

Decision framework — which seat for which buyer.

Four common scenarios; each maps to a recommended LinkedIn tier and a recommended TTPA tier. The rule of thumb: TTPA tier should match the LinkedIn-tier’s outbound depth, not its price.

  1. 1. You are a personal-brand operator only; no outbound; just want to be findable

    LinkedIn Premium is sufficient. Pair with Tier 1 ($1,799.87/mo) for personal-brand cadence.

    In plain English: If you just want to look good and be easy to find on LinkedIn and are not chasing new business, plain Premium is enough; pair it with Tier 1 so we keep your personal brand active.

  2. 2. You hold a partnership / sales role; outbound is part of the job; CRM hand-off matters

    Sales Navigator Core is the right seat. Pair with Tier 1 ($1,799.87/mo) — TTPA runs the saved-search + InMail flow.

    In plain English: If winning business is part of your job and you need it to flow into your sales database, get a Sales Navigator Core seat and let us run the searching and messaging for you.

  3. 3. You run a 3+ partner firm; multi-buyer SN deployment; need cross-account hand-off

    Sales Navigator Advanced Plus + Tier 1 ($1,799.87/mo). Per-partner sweeps + TeamLink + account-map cadence.

    In plain English: If you run a firm with several partners who each need LinkedIn working for them, get the top Sales Navigator plan; we run weekly searches for each partner, find warm introductions, and keep account maps current.

  4. 4. Your account was restricted last year; you do not yet hold a SN seat; you want to ramp safely

    Start with /services/account-recovery/ → restore the seat → pair with Tier 1 once SN Core is back online.

    In plain English: If your account was restricted and you do not have a Sales Navigator seat yet, start with our account-recovery service to get it back, then add Tier 1 once Sales Navigator is working again.

12-month cost per outcome — the only number that matters.

You pay for the seat; you also pay for the time it takes to use it. The 5% who use Sales Navigator effectively spend 4-6 hours per week running the cadence; the other 95% pay $99/mo for a tab they never open.

Stack 12-month seat cost 12-month operator hours 12-month total (incl. operator @ AUD 100/hr)
Premium alone (DIY) USD 360 ~120 AUD 18,540
In plain English: Cheapest seat, but you do all the work yourself (DIY): about 120 hours a year, which at AUD 100/hr makes the real cost about AUD 18,540.
SN Core alone (DIY) USD 1,188 ~250 AUD 26,800
In plain English: A more capable seat, but running it yourself eats about 250 hours a year, so the true cost is around AUD 26,800 once your own time is counted.
SN Core + TTPA Tier 1 USD 1,188 ~12 (review only) USD 21,600 + AUD 1,200 ≈ AUD 34,150
In plain English: You keep the Sales Navigator seat but we do the work; your own time drops to about 12 hours a year (just reviewing), for a total of roughly AUD 34,150.
SN Adv Plus + TTPA Tier 1 USD 2,028 ~16 (review only) USD 21,600 + AUD 1,600 ≈ AUD 34,550
In plain English: The top seat with us running it; your time is about 16 hours a year (review only), for a total of roughly AUD 34,550.

Operator hours estimated at 4 hrs/week DIY for SN Core; 5 hrs/week DIY for SN Advanced Plus. Live calculator at /pricing/ takes your inputs and returns the same shape with your numbers.