Pillar 03 · Content
Drafts that read like you wrote them. Because you would have, if you had time.
The buyers we want can read a generic AI-shaped paragraph from three sentences away. So can yours. Every draft that reaches your inbox passes a tone-radar match against your last 25 published posts — not because we love machinery, but because it is the only way to keep your shape across 18 months of monthly output.
What lands in your inbox.
Six deliverables: short-form cadence, long-form + drift watch, and the 4-long-form-per-month cadence with comparison-page reviews.
-
Voice-match interview seed corpus
The 45-min Day-5 interview becomes the seed corpus. Every future draft is matched against the seed and your last 25 published posts via the tone-radar before it reaches your inbox.
In plain English: On Day 5 we record a 45-minute interview with you, and that recording becomes the master sample of how you naturally speak and write. From then on, every draft is automatically compared against that interview and your last 25 LinkedIn posts — using our tone-match check — before it ever reaches you, so it sounds like you.
Tier 1
-
4-6 short posts / month
Baseline. 200-400 word posts authored against the editorial calendar. Each draft carries the tone-radar score and a one-line "why now".
In plain English: Your baseline output: 4 to 6 short posts a month, each 200–400 words, written to follow your planned content schedule. Every draft arrives with its tone-match score and a one-line note on why it is worth posting right now.
Tier 1
-
1-2 long-form posts / month
800-1,500 word essays anchored to a buyer-side question we hear repeatedly on discovery calls. Three rounds of revision standard before it lands in your Friday review.
In plain English: One or two longer pieces a month (800–1,500-word essays), each built around a question buyers keep asking us on sales calls. We revise each one three times as standard before it reaches your Friday review.
Included
-
4 long-form + comparison-page reviews / month
Long-form cadence triples; we also review 2-3 competitor comparison pages each month for accuracy + Quality-Score implications when you run paid acquisition.
In plain English: The long-form output triples to about four pieces a month. On top of that, we check 2–3 of your competitors’ comparison pages each month for accuracy — and for how they might affect your Quality Score (the rating ad platforms give you that influences how much your paid ads cost) if you run paid advertising.
Included
-
Tone-radar drift watch
When the cumulative tone-radar score drifts more than 12 % in a 4-week window — usually because a writer has settled into a new pattern — we flag it and re-calibrate against the seed corpus before the next batch ships.
In plain English: Over time a writer can drift away from your voice without noticing. If the running tone-match score moves more than 12% over any four-week stretch, we catch it and re-tune against your original Day-5 interview before the next batch of posts goes out.
Included
-
Editorial veto, on every draft
You see every draft before publication. You can red-line, rewrite, ask for "more like this", or delete with a single keystroke. The Friday review is built so the typical buyer spends ≤15 minutes deciding what ships.
In plain English: You approve everything before it is published — the final yes/no is always yours. You can mark up changes, rewrite, ask for “more like this”, or delete a draft with one keystroke. The Friday review is designed so a typical client spends 15 minutes or less deciding what gets posted.
Tier 1
The Content runbook.
Excerpt from 3_Content_Creation.txt. Banned vocabulary list,
tone-radar harness, and the "never publish without OK" gate are all named.
| Cycle | What we do | Output |
|---|---|---|
| Daily | Editorial calendar consulted; one short-form draft authored or one long-form revised. Comments curated against your live posts.In plain English: Each day we check your content schedule and either write one short post or revise one long one, and pick good comments to make on your live posts. | Internal queue (no buyer surface).In plain English: It sits in our internal work queue — nothing you have to look at yet. |
| Weekly | Tone-radar match run on every draft. Friday review packet assembled with score + revision history.In plain English: Each week every draft is run through the tone-match check, and we assemble the Friday packet showing each draft’s score and how it changed. | Friday review batch.In plain English: The week’s drafts, gathered together and ready for your approval. |
| Monthly | Editorial calendar refreshed. Reach + engagement breakdown vs prior 3 months.In plain English: Each month we refresh your content schedule and break down your reach and engagement against the previous three months. | Sequence D email + portal-attached CSV.In plain English: One of our standard monthly emails, with the spreadsheet attached in your online portal. |
| Quarterly | Drift-watch deep dive. Banned-vocabulary list refreshed. Topic-cluster map redrawn against the previous quarter\'s engagement signal.In plain English: Every three months we take a deep look at any voice drift, refresh the list of words you never want used, and redraw the map of your topic groups based on what actually got engagement last quarter. | Quarterly editorial brief.In plain English: The content game-plan for the next three months. |
What you decide · what we decide.
-
You decide
- The banned-vocabulary list (no "founder mode", no "crushing it", etc.).
- Topic-cluster map at the quarterly review.
- Whether each draft ships, gets revised, or gets killed.
- The publication cadence for short vs long-form.
-
We decide
- The headline + the first three sentences of every draft.
- The structural archetype (essay, list, story, contrarian).
- How the tone-radar match weights against the seed corpus.
- When to hold a draft because the timing is wrong.