Vertical 1 · Maritime
For ship surveyors, yacht brokers, and fleet operators.
Maritime LinkedIn is patchy — eighty ports, five-year survey cycles, flag-state nuance, and a network that still closes deals on private email lists. A senior TTPA reads the port-cluster density before drafting message #1.
Five maritime-specific pains.
Pulled from the 2024-2025 maritime cohort — the Crafoord-precedent sailing engagement plus inferred surveyor and brokerage observations.
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Vertical · Port-cluster sprawl
1. Ship-survey clients are scattered across eighty ports with very different LinkedIn densities.
TTPA segments your saved searches by port-cluster (AU east-coast, NZ, UK south-coast, US east-coast, Med). Each cluster gets its own outbound cadence; clusters with thin LinkedIn density get a slower, evidence-led approach.
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Vertical · Broker-network patchwork
2. Yacht-broker LinkedIn density is patchy — half the deals close on private email lists.
TTPA pairs LinkedIn outreach with a quarterly broker-newsletter cadence (via Beehiiv ESP); the LinkedIn graph and the email graph cross-reference at intake.
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Vertical · Flag-state nuance
3. A vessel registered under one flag state and crewed under another reads as two stories — and your contractor wrote one.
Voice-match interview captures flag-state nuance at intake. Drafts include the registry / management split where it matters; the lint rule blocks loose phrasing on registry status.
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Vertical · Survey-cycle timing
4. Five-year survey cycles drive purchasing — your outbound has no idea where each vessel sits in that cycle.
Tier 2 + 3 include a quarterly editorial calendar pegged to vessel-class survey-cycle windows; content is timed to the renewal conversation, not the calendar.
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Vertical · Conference cadence
5. Posidonia, SMM, Nor-Shipping, Sydney Boat Show — your LinkedIn is silent every time the deal floor opens.
Editorial calendar surfaces the maritime conference roster; pre-event posts, in-event coverage, and post-event follow-up are scheduled before the badge arrives.
Five port-clusters we run cadence against.
Each cluster has its own LinkedIn density, conference roster, and regulator-comment cadence. The Tier 2 + 3 engagement assigns one cluster per quarter as the focus; the others run on a maintenance cadence in parallel.
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AU east-coast
Sydney · Newcastle · Brisbane · Cairns · Melbourne — survey + brokerage + fleet ops.
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NZ
Auckland · Wellington · Whangārei · Tauranga — yacht refit + commercial vessel.
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UK south-coast
Solent · Cowes · Southampton · Plymouth — surveyors + brokers + sail-makers.
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USA east-coast
Newport RI · Annapolis · Fort Lauderdale · Miami — superyacht + commercial.
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Mediterranean
Antibes · Palma · Valletta · Genoa · Athens — refit + brokerage + management.